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A warm welcome to the new CEO of Avocado!

October 21st, 2016

Passing it on -
The bright future of Avocado

A personal message from Avocado founder Kristina Rasmussen

As founder and CEO of Avocado, the past 3 years have been my most life-enriching experience so far. I have learnt and grown so much and I have reached a point where Avocado and I need to go separate ways in order for my personal growth to continue. Being CEO of Avocado has been very rewarding and challenging at the same time, and I am confident that we have found the right person to take on the challenge to lead Avocado from now on.

From October 2016, Avocado is proud to announce the arrival of its new CEO, Olivier Debruyne. Olivier has several years of experience in transforming the food and service industry and he is thrilled to become part of the Avocado Team. Both of our visions are well aligned which puts Olivier in the perfect place to lead Avocado to the next stage of growth and to serving you all.

For you as a customer, the Avocado service will continue as you know it. Avocado will continue to provide you with delicious recipes and organic ingredients every week. Olivier is committed to continuing the current service and of course add his personal touch to the company over the coming months.

I thank all of you, old and new fans and customers of Avocado, for your loyalty and support over the past 3 years. We would not be here without all of you, and Olivier and the Avocado Team are dedicated to continue to nurture the Avocado community and evolve with your needs!

I wish Olivier and the whole Avocado Team all the best. I am looking forward to following the success and growth of Avocado from the distant land of Australia, where I will spend the coming years of my life together with my family.

Thank you all for this opportunity, and don’t forget to order your food box for next week!

Yours, Kristina Rasmussen, founder of


Please don’t hesitate to contact the Avocado Team should you have any questions or comments:


Get to know Olivier, the new CEO of Avocado

Originally from Belgium, Olivier has worked in Luxembourg for many years. He has a formal education in sales but left the sector many years ago in order to follow his passion in the food business.

Olivier loves cooking and never follows a recipe. He finds inspiration in recipes but lets his creativity take over from there. As a proud Belgian, his favourite food are French fries and chocolate (not together). But making just the right fries is not easy. Olivier underlines, “it all starts with the right potato which has just the right texture and acidity!”. What you will never find in Olivier’s fridge though, are endives. The smell and taste of cooked endives makes him cringe.

Teaming up with Avocado is right up Olivier’s alley. He loves the idea of helping people cook healthy food at home using easy recipes and high quality products. Olivier tells us “It’s a great opportunity to share a quality moment with your loved ones, whether during the cooking process or “just” at the table”

Being part of the Avocado team for the past couple of weeks, he has already come to love the contact Avocado has with its customers. “Always listening to the customers’ needs and helping him find a solution is a very satisfying process” Olivier explains.

Generally, Olivier likes solving problems. He does not like to live in conflict with people and positive human contact is very important to him.

And as a sneak-peak into his plans for Avocado he has already announced that the Avocado Website will very soon be available to our French-speaking friends in Luxembourg. Also, it will become easier for you to order additional products and the range of extra products and cooking utensils will soon be expanded.

So now you know a little more about Olivier and you can look forward to new exciting features to come!

The whole Avocado Team is looking forward to hearing from you should you have any questions or comments: